How to Use Your Contact Form and Read Messages (AI Site Builder)
Last updated October 2, 2026 · Owners and office staff
Every site made with the AI Site Builder comes with a working contact form, so visitors can ask for an estimate from day one. Each message is emailed to you, kept in the site’s Inbox and, if you leave it on, added to your pipeline as a new lead. Messages that look like spam are held for you to check instead.
Before you start
- Your site is created with an Estimate Request form. It asks for the visitor’s name, email, phone number, the service they need and a few words about their project.
- Messages go to the email address of the person who created the site (or your company email). You can change this.
Steps
Choose where the form appears and what it shows
The form lives in a Contact form section, usually on your Contact page.
- Open the editor (Tools > Website > Edit website) and click the contact form section.
- Change the Heading, the Introduction and the Thank-you message visitors see after they send.
- Choose what shows next to the form: Show my phone number, Show my email, Show my address and Show my hours.
To add a contact form to another page, open Sections on that page and add a Contact form section.
Change who gets the messages
- In the editor, open the Site menu and choose Contact form (or choose Settings on your site’s row on the Websites page, then the Contact form tab).
- Choose Edit fields on the Estimate Request form.
- Set Send Responses To to the inbox someone checks every day. This is required.
- Optional: change the Email Subject Line, the Success Message and the fields the form asks for.
- Choose Save.
Spam protection is automatic. There is nothing to set up and visitors never have to solve a puzzle.
Choose whether messages become leads
On the Contact form page, the Create a lead in my pipeline switch decides whether each message from your website also becomes a new lead. It is on unless you turn it off. With it off, you still get every message by email and in your Inbox.
Changes to the form reach your live site the next time you choose Publish.
Read your messages
- In the editor, open the Site menu and choose Inbox.
- Every message is listed newest first, with the date and everything the visitor typed.
- Each message shows whether the email to you went out:
- Emailed to you: the notification was sent.
- Email on the way: it is about to be sent.
- We couldn’t email you this one: the email failed, but the message is kept here.
- Email wasn’t sent, check your form’s notification address: fix Send Responses To on the form.
- Use Older and Newer to page through.
Check messages we held as spam
Your form checks every message with a hidden check and limits on how fast one visitor can send. A message that looks like spam is not emailed to you and is not added as a lead. It is kept so you can look at it.
- Open Inbox and choose the Spam tab. The number next to it is how many held messages there are.
- Read the message and the reasons it was held, such as “Filled in a hidden field that people cannot see” or “Sent less than 2 seconds after the page opened”.
- If it is a real person, choose Not spam. The message moves to your inbox, a lead is created in your CRM and you get the usual email. This happens once, even if you choose it twice.
- If it is junk, choose Mark as spam. It stays out of your inbox and is cleared automatically after about a month.
Held messages are shown as plain text, so nothing in a spam message can run or open a link by itself. If a message is already marked as spam, you can still choose Not spam to bring it back.
What happens next
When a visitor sends the form they see your thank-you message. You get an email, the message is saved in your Inbox, and a lead is created in your pipeline so you can follow up from your normal pipeline. A message that looks like spam shows the same thank-you message, so a spammer cannot tell it was held, but it waits under the Spam tab instead.
Tips
- Send yourself a test right after you publish. Fill in the form on your live site and check it arrives.
- Use an inbox someone watches. Estimate requests are time sensitive.
- Look at the Spam tab now and then. The checks are strict on purpose. If a real customer’s message was held, choose Not spam and reply to them quickly.
Troubleshooting
- I’m not getting emails: check the badge on the message in your Inbox. If it says the email wasn’t sent, fix Send Responses To on the form. Messages are always kept, even when the email fails.
- Website messages don’t become leads: turn on Create a lead in my pipeline on the Contact form page. Also check the Spam tab, because a held message does not become a lead until you choose Not spam.
- A customer says they sent a message and I never got it: open the Spam tab and look for it. If it is there, choose Not spam.
- The form isn’t on my site: open the editor and check the page has a Contact form section that isn’t hidden. Then choose Publish.