How to Add Contact Forms and Read Submissions (Website Builder)

Last updated July 6, 2026 · Admins and office staff

Contact forms are how visitors request a quote or reach you from your website. Every form must have its own “Send Responses To” email — there is no site-wide fallback address, so a form with no recipient can’t be published and won’t send you anything. This article covers creating a form, setting its recipient, building its fields, and reading what comes in on the Inbox tab. To build the pages the form lives on, see Build Your Site.

Before you start

  • A site open in the Website Builder (Tools → Website → Manage).
  • The email address where you want quote requests to land. This is required on every form.
  • If you started from the Lawn Care Starter, a ready-to-use quote-request form was already created for you, addressed to your operator email — you can edit it instead of creating a new one.

Steps

Add or edit a form

  1. Open your site and click the Contact forms tab.
  2. Click New form (or Edit on an existing form).
  3. Fill in Form Details:
    • Form Name (required) — for your own reference, e.g. “Request a Quote” or “Contact Us”.
    • Send Responses To (required) — the email address where each submission is emailed. This is mandatory. There is no site-wide fallback, so if you leave it blank the form can’t be saved or published.
    • Email Subject Line (optional) — the subject of the notification email sent to you, e.g. “New inquiry from your website”.
    • Success Message (optional) — what the visitor sees after they submit, e.g. “Thanks! We’ll be in touch soon.”
  4. Build the Form Fields — the questions visitors answer:
    • Click Add field to add a question. For each field set a Label (e.g. “Your Name”), a Type, and toggle Required on or off. Add optional placeholder text below.
    • Field types: Short text, Email, Phone, Long text, Dropdown, and Checkbox. For a Dropdown, add the choices under “Dropdown options”.
    • Reorder fields with the up/down arrows, or remove a field with the X. (Advanced users can expand Edit as JSON to edit the field list directly.)
  5. Set the Options:
    • Enable spam protection — recommended. Helps block automated spam submissions.
    • Add submissions to CRM leads — automatically adds each valid inquiry to your CRM lead list, so website quote requests flow into your normal follow-up.
  6. Click Save (or Create form).

Put the form on a page

A form only appears to visitors once it’s placed on a page:

  1. Edit a page (or add a Contact / Request a Quote page) in the drag-and-drop editor.
  2. Drag the Quote Request Form (or Contact form) block onto the page.
  3. Click the block, then in the Settings panel on the right choose which form to show from the Contact form dropdown. (If your site has exactly one form, new form blocks bind to it automatically.)
  4. Click Save & Publish.

A form block that isn’t pointed at a form shows a placeholder in the editor and stays hidden on your live site until you pick one.

Read submissions in the Inbox

  1. Open your site and click the Inbox tab.
  2. Every message a visitor sends through any of your forms is listed newest-first, showing the date, which form it came from, and all the answers the visitor gave.
  3. Each message carries an email-status badge so you know whether the notification reached you:
    • Emailed to you — the notification email was sent successfully.
    • Email on the way — the notification is queued to send.
    • We couldn’t email you this one — the email failed; the message is still saved here so you don’t lose it.
    • Email wasn’t sent — check your form’s notification address — the form had no valid recipient. Fix the “Send Responses To” email on that form.
  4. Use Older / Newer to page through when you have more than one page of messages.

What happens next

  • When a visitor submits a form, three things happen: the message is saved to your Inbox, a notification email is sent to the form’s “Send Responses To” address, and — if you enabled “Add submissions to CRM leads” — a new lead is created in your CRM.
  • The Inbox is your safety net: even if the notification email bounces or is skipped, the message itself is always kept here.

Tips & best practices

  • Keep forms short. Name, email, phone, and a short message is usually all you need to start a conversation. Fewer fields means more submissions.
  • Use a monitored address. Point “Send Responses To” at an inbox someone checks daily so quote requests don’t sit unread.
  • Turn on spam protection before you publish — it dramatically cuts junk submissions.
  • Turn on CRM leads so website inquiries land in the same pipeline as your other leads.
  • Check the Inbox badges periodically — a run of “We couldn’t email you this one” means your notifications aren’t arriving even though the messages are safe here.

Troubleshooting

  • I can’t save the form / “Send Responses To” is flagged — this email is required on every form. Enter a valid address; there is no site-wide fallback.
  • “Can’t publish yet: Add a reply-to email before publishing…” — one of your forms still has no “Send Responses To” address. Open that form on the Contact forms tab and add one.
  • My form doesn’t show on the live site — the form block on the page isn’t pointed at a form. Edit the page, click the form block, and pick your form from the Contact form dropdown in the Settings panel, then Save & Publish.
  • I’m not getting notification emails — check the Inbox badge for those messages. “Email wasn’t sent” points to a missing/invalid recipient on the form; “We couldn’t email you this one” means the send failed — the messages are still saved in the Inbox regardless.
  • Submissions aren’t becoming leads — turn on Add submissions to CRM leads in the form’s Options.

Put it to work in your own account

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