Business Details and Proof (AI Site Builder)

Your phone, hours, towns and the proof you show (your rating, license, insurance, guarantee and years in business) live in one place: Business details. Only you fill in proof. The AI never writes a rating, a license, a guarantee or a number of years, so what your site says is always true. Saving business details is free.

Before you start

Open your site in the editor (Tools > Website > Edit website).
Have your review rating handy if you want to show it, for example “4.9 from 212 Google reviews”.

Steps

Contact, hours and towns

Choose Business details.
Fill in your phone, email, address, hours, Towns you serve (one per line) and social links.
Choose Save. Every part of your site that shows them changes at once.

Proof

In Business details, open Proof.
Fill in what is true for your business:
- Year you started (your site shows “Since 2012” and works out the years)
- License, with how you want it shown and the number if you like
- Insurance note, for example “Insured to $2M”
- Your rating: the number, how many reviews and where they are. Use my reviews fills it in from the reviews you saved on this site.
- Your guarantee: its name and what it promises
- How fast you answer, for example “Quotes within one business day”
- Licenses, certifications and memberships
Choose Save.

Proof shows up where your style puts it, for example a proof strip under the top banner or numbers on the home page. A part only shows a fact you gave. Your AI team’s Proofreader trusts what you confirm here: once you tick We are licensed or name your guarantee, it stops asking you to back those words up on your pages.

Remove a fact

Clear the field and choose Save. Every part that showed it changes in the same save, and the sheet lists where, for example “Removed the rating from the top bar”.

Snow companies: the status board

In Business details, open Status board.
Pick what your crews are doing (for example Watching the forecast, Plowing or All clear) and add a short note.
Choose Update now. Your site prints when you last updated it, and hides the board after 24 hours without an update, so an old “Plowing” never stays up.

Phone bar and offer bar

Phone bar: the call and quote buttons pinned to the bottom of phones. Turn it on or off and change its words.
Offer bar: a short offer across the top of every page with a Last day. It disappears by itself after that day. (The top banner is something else: the big picture and headline at the top of a page.)

During the first build

The guided setup’s first question shows what your account already knows, including proof read from your business profile. Check it, change anything with Change something, and choose Yes, that’s right. Only what you confirm there becomes proof on your site. Your rating is never filled in for you.

Troubleshooting

The rating is refused: give all three parts, the number (1 to 5), how many reviews and where they are.
A part with proof is missing: it needs that fact. Add it in Proof.