Landscaping Website Checklist

Most landscaping websites don’t fail because they look bad. They fail because a homeowner lands on them, can’t tell what you do or where you work, can’t find a way to ask for a quote, and goes back to the search results. This checklist covers what to put on a landscaping website so a visitor can answer three questions in under a minute: do they do my kind of job, do they work in my area, and how do I reach them. For the bigger picture on turning a site into a source of work, see how to build a landscaping website that gets leads.

Before you start

Gather the raw material first. Writing pages is much faster when the facts are already in front of you.

• Your exact business name, spelled the way you want it everywhere
• Your business phone number and a mailing or service address
• A one or two sentence description of what you do, in plain words
• A list of your main services, one per line
• The towns, cities or neighborhoods you actually serve
• Years in business, licenses and insurance, if you have them and want to show them
• Your logo, if you have one
• A folder of your best job photos
• Two or three customer reviews you have permission to use

The pages

A small contractor site does not need twenty pages. Most of the work is done by four.

• Home: what you do, where you do it, one clear way to ask for a quote
• Services: each main service named in the words a customer would search for, such as lawn mowing, mulching, leaf cleanup or snow removal
• About: who you are, how long you have been at it, the crew, the truck
• Contact or Request a Quote: the form, your phone number, your service area
• Optional later: a project gallery, a reviews page, an FAQ, a page for each major service or town you want to be found in
• A short menu. Five to seven items is plenty; group the rest

The words

• Say what you do in the first line of the home page, not “Welcome to our website”
• Name your towns on the page, in normal sentences, so a visitor and a search engine both know where you work
• Describe each service in two or three plain sentences: what is included, how often, what the customer needs to do
• Write the way you talk to a customer on the phone
• Only claim what is true: licenses you hold, years you have worked, guarantees you actually honor
• End every page with the same next step, usually “Request a quote” or your phone number
• Read it aloud once. If you would never say a sentence to a homeowner, cut it

The photos

Photos are the first thing a landscaping visitor judges you on.

• Your own work, not generic pictures of someone else’s lawn
• Before and after shots where you have them
• A photo of your crew or truck on the About page, so the business feels like real people
• Bright, level, uncluttered pictures taken in good daylight
• Add three to six completed projects early, then a new one after each good job
• Permission from the customer before you publish a photo of their property

The quote form and where leads land

A form that goes nowhere is worse than no form. Decide what happens after someone hits submit.

• A short form: name, email, phone, what they need, and a message box
• A reply-to address that someone actually checks every day
• Spam protection turned on
• A success message that tells the visitor what happens next, for example that you will be in touch soon
• A plan for the first response: who calls back, and how quickly
• A place where every request is kept, even if a notification email goes missing
• Every inquiry going into the same list as your phone and referral leads, not a separate inbox

If you build the site in our Website Builder, every contact and quote form can turn into a lead in your CRM with the source marked as Website, and the Inbox tab keeps a copy of each message. Forms and the Inbox walks through setting up the form and the recipient.

Local search basics

None of this is secret. It is the same short list every local business is told, because it works.

• Your business name, address and phone number written the same way everywhere: website, Google Business Profile, directories, social pages
• A claimed and filled-in Google Business Profile with your services, hours and service area
• A page title and short description for the home page that say what you do and where
• Your phone number and service area visible to visitors, not only hidden in the site settings
• Links to your social profiles, if you keep them up to date
• A habit of asking happy customers for a review, and of replying to the ones you get

The builder lets you set the search title and description, your phone and address, and your social links. SEO and business info explains which of these are shown to visitors and which are only shared with search engines.

Reviews and proof

• Real reviews with a first name and a town, with permission
• A reviews section on the home page, not buried
• A plain process for asking for a review after each finished job
• Licenses, insurance and any guarantee stated where a nervous first-time customer will see it

If you want to make asking easier, see reviews and customer communication.

Mobile and speed sanity checks

Most of your visitors will be on a phone, often standing in their yard.

• Open the site on your own phone, on mobile data, not Wi-Fi
• Your phone number is easy to tap and call
• Text is readable without pinching and zooming
• The quote form can be filled in with your thumbs
• Pages load in a few seconds. If they crawl, shrink oversized photos before uploading
• Nothing important sits behind a tiny menu

Before you publish

• Read every page for typos, wrong phone digits and old prices
• Send a test submission through the quote form and confirm it arrives
• Click every button and menu item
• Check that the form is attached to the page, not just created
• Ask one person who does not work for you to find the quote form without help
• If you used AI to write your first draft, read every word. The wizard in our builder can write a draft from the business basics you enter, but it needs a paid plan (it is not available during the free trial) and you review everything before it goes live

After you publish

• Add the site address to your Google Business Profile, your email signature, your invoices and your truck
• Submit a real quote request to yourself a week later and see how long the reply takes
• Add a new project photo or review each month
• Check the form inbox weekly for anything that did not get a reply
• Look at which pages get visited and which are ignored, and fix the ignored ones first
• Revisit the services and service-area wording at the start of each season

How to use this checklist

Work through it in order, once, before you start building, and keep it open while you write. Do not wait for every box to be ticked before going live: a clear home page, a services page and a working quote form beat a perfect site that never launches. Then come back after launch and tick off the “after you publish” items on a calendar, not when you remember. If you would like the site, the forms and the lead list in one place, the Website Builder is included on every plan. For more ready-made documents, browse the free templates.