New Customer Welcome
Set expectations with brand-new customers. Send right after signup, before the first visit.
Customer Care
Deliver a price increase honestly and keep the relationship intact. Send well before renewal season.
The letter
Dear «CustomerName»,
This is the letter no business enjoys writing, so we'll be straightforward: beginning with the new season, prices for our services are increasing modestly. Your updated rate will be reflected in your renewal or your next invoice.
The reasons are the honest ones — fuel, materials, insurance, and paying the kind of crew members you'd trust on your property have all gone up. We held our rates as long as we could, and we've kept this adjustment as small as possible.
What doesn't change is the service itself: the same crew, the same standards, and the same commitment to «Address1» that earned your business in the first place.
If you'd like to talk through your plan, adjust services to fit a budget, or just ask questions, reply to this email or give us a call — we're happy to work with you.
With appreciation,
«CompanyName»
The highlighted «placeholders» are merge fields — LandscapingSoftware replaces each one with the matching value from your records, per recipient, when the merge runs. Copy them exactly as shown.
Set expectations with brand-new customers. Send right after signup, before the first visit.
Close the season with genuine gratitude. Send after the final visit of the year.
Ask how the service is going while there's still time to adjust. Send around the midpoint of the season.
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