New Customer Welcome
Set expectations with brand-new customers. Send right after signup, before the first visit.
Customer Care
Invite a customer you have not serviced in a long while to come back, with no pressure. Send after a year or more.
The letter
Hi «CustomerName»,
It has been a while since we last took care of «Address1», and we wanted to reach out. No sales pitch and no guilt. Circumstances change, budgets shift, and sometimes a different arrangement simply made sense for a while.
We just wanted you to know you are welcome back anytime. If something about our service did not measure up, we would like to hear about it, because that is the only way a company like ours gets better. And if it was only a matter of timing, we can pick up where we left off.
Coming back is easy. Tell us what you would like done, and we will work out a plan and a schedule that fits your property and your budget today, not the ones from when we last worked together.
If you are open to it, reply to this email or give us a call. Either way, we wish you a great season.
Sincerely,
«CompanyName»
The highlighted «placeholders» are merge fields. LandscapingSoftware replaces each one with the matching value from your records, per recipient, when the merge runs. Copy them exactly as shown.
Set expectations with brand-new customers. Send right after signup, before the first visit.
Close the season with genuine gratitude. Send after the final visit of the year.
Ask how the service is going while there's still time to adjust. Send around the midpoint of the season.
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