New Customer Welcome
Set expectations with brand-new customers. Send right after signup, before the first visit.
Customer Care
Remind customers their annual agreement is ending and make renewing easy. Send a few weeks before it ends.
The letter
Dear «CustomerName»,
Your annual service agreement with us is coming up for renewal, and we wanted to give you plenty of notice rather than a surprise.
The plan is simple. We keep taking care of «Address1» the way we have been, with the same services and standards listed in your current agreement. Renewing is easy, and there is nothing to rewrite unless you want to change something.
This is also a good moment to tell us what you would like done differently. If you want to add a service, drop one, or adjust the schedule, we would much rather hear it now than halfway through the season.
The one thing we ask is that you let us know you would like to renew. Reply to this email or give us a call, and we will confirm the details and get your next season on the calendar.
With thanks for your business,
«CompanyName»
The highlighted «placeholders» are merge fields. LandscapingSoftware replaces each one with the matching value from your records, per recipient, when the merge runs. Copy them exactly as shown.
Set expectations with brand-new customers. Send right after signup, before the first visit.
Close the season with genuine gratitude. Send after the final visit of the year.
Ask how the service is going while there's still time to adjust. Send around the midpoint of the season.
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